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Once the domain of rule-based systems and neural networks, the AI market now finds itself energized and redefined by the advent of generative AI. This wave of innovation has not only accelerated the adoption of AI (65% currently using AI, 32% planning to in the next 12 months) but has fundamentally shifted the way businesses and individuals perceive, trust and harness AI capabilities.

GenAI, with its ability to automate knowledge work and tackle complex tasks, has quickly eclipsed traditional AI in both visibility and application ( 81% vs. 66%). In just a few short years, GenAI has moved from an emerging curiosity to a mainstream essential. And, of course, the AI landscape continues to evolve beyond GenAI. Together, Intel and SAS are shaping the future of trusted, high-performance analytics and AI, enabling organizations to scale with confidence and unlock transformative insights.